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READY TO DIVE IN TO BUSINES PLANNING? Barbara's CreativeLive POWERFUL BUSINESS PLANNING course, presented before an in-studio audience and attended by a worldwide audience, is available for sale. Just follow this link to watch the trailer and download the course.

BUSINESS PLANS KIT FOR DUMMIES, now in its 5th edition, has been translated into a number of languages and read by hundreds of thousands of entrepreneurs. Following are a few excerpts:



Companies with written business plans had 50 percent greater sales growth and 12 percent higher gross profits than companies without plans, according to a Kauffman Center for Entrepreneurial Leadership survey of Entrepreneur of the Year Award winners. Here are ten more benefits a business plan delivers:

1. Clear statements of your business mission, vision, and the values that steer your business
2. A description of your business model, or how you make money
3. A description of your products and services and the unique advantages they provide in your marketplace
4. An analysis of your industry, target market, and competitors
5. An assessment of your business strengths and weaknesses
6. A roadmap and timetable for achieving your goals and objectives
7. A description of your marketing strategies
8. An analysis of your revenues, costs, and projected profits
9. Benchmarks that you'll use to track performance and make mid-course corrections
10. A business "resume" you can use when introducing your business to key employees, investors, and business partners