WELCOME to Bizstrong, a small business resource center with advice from Barbara Findlay Schenck, author of four For Dummies books and columnist for MSN's Business on Main. From the menu, reach answers to marketing and branding questions, book recommendations, and information on scheduling presentations or events. For information on small business planning, branding, marketing and sales, click Resources or any of the topics in the right column. Here's to your success!

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Marketing & Branding Resources

A MSN News on Main segment on why and how to keep your business in sale-ready shape.


Antonio Neves of THINQACTION asks 10 minutes of great questions about personal brands.

Scroll down this page for two more video interviews, one on branding and one on marketing and both shorter than three minutes.

BOOKS TO JUMPSTART YOUR SUCCESS


A 2013 Small Business Book Award winner, Small Business Marketing Kit For Dummies strips away the mystery of marketing, giving you the background you need, helping you to build a brand, keep connected with customers, break the traditional-marketing mold, and make marketing the cornerstone of your business. A bonus CD includes nearly 50 worksheets, checklists and charts.

See the Small Business Marketing Kit For Dummies Cheat Sheet here.
See a PDF of Small Business Marketing Kit For Dummies Chapter One here.
Buy Branding for Dummies
A plain-English guide for branding businesses, products, services and individuals. Branding for Dummies made the list of Amazon.com "Best Books in 2006." It was also named "Book of the Month" by BrandChannel.com, which said "even seasoned pros would find this book useful."
Click to read Chapter 1.

Buy Selling Your Business for Dummies
Everything you need to know about deciding to sell, pricing, preparing your business for sale, finding and dealing with prospective buyers, negotiating a deal, closing the sale and transitioning to the new owner. With forms and checklists throughout. Book foreword by John Davies, CEO of Sunbelt, the world's leading business sale brokerage.
Click to read Chapter 1.

Buy Business Plans Kit for Dummies
Business Plans Kit for Dummies is a one-stop resource for blueprinting the plan for your business or organization, including advice for generating a business idea, mapping strategic direction, and tailoring a plan to your business needs. A CD includes worksheets, surveys, and form for developing all the business plan components.
Click to read Chapter 1.

MARKETING & BRANDING VIDEOS

RESOURCE PAGES

Go to the BizStrong business planning resource page to reach Business Plans Kit for Dummies book excerpts, links to articles, and tips for preparing, updating, and putting a business plan to work.
Click here for small business marketing resources including excerpts from Small Business Marketing for Dummies, articles featuring the book, an audio of a marketing teleclass, and tips to strengthen your business marketing efforts.
For help building your brand, this resource page presents excerpts from Branding for Dummies, branding podcasts, and branding tips and advice.
This page helps you prepare for a business sale by featuring excerpts from Selling Your Business for Dummies and a good array of business sale advice.
BizStrong is dedicated to business success. Visit for free marketing, branding, and business planning tips and advice, answers to frequently asked questions, and resources to grow your business.
©2006 Barbara Findlay Schenck. All rights reserved.

SEND AN EMAIL to barbara at bizstrong [dot] com or use the contact form from the menu above.