WELCOME to Bizstrong, a small business resource center with advice from Barbara Findlay Schenck, the author of four For Dummies books and a small business columnist, strategist, and speaker. From the menu above reach answers to marketing and branding questions, book recommendations, and information on scheduling presentations. For information on business planning, branding, marketing, and selling a small business, click Resources or any of the topics in the right column. Here's to your success!
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Marketing & Branding Resources
NEWS. Business Plans Kit For Dummies is now out in a greatly updated fourth edition, and this December watch for the new, second edition of Branding For Dummies, with new chapters on personal branding and social media and updated tips and advice on practically every page of the book.
PLAN FOR SUCCESS with my creativeLIVE POWERFUL BUSINESS PLANNING course. Here's a trailer from the course to give you an idea of what's in store. To purchase , just follow this link.
BECOME A FEARLESS MARKETER in 10 hours. If you or someone in your business wants to come up to speed on every aspect of marketing, look into my 2-day FEARLESS MARKETING workshop recorded before a live and worldwide online audience in the San Francisco studios of creativeLIVE. Here's a short trailer to give you a sense of what's in store.
Antonio Neves of THINQACTION asks 10 minutes of great questions about personal brands.
Scroll down this page for two more video interviews, one on branding and one on marketing and both shorter than three minutes.
BOOKS TO JUMPSTART YOUR SUCCESS
Small Business Marketing Kit For Dummies strips away the mystery of marketing, giving you the background you need, helping you to build a brand, keep connected with customers, break the traditional-marketing mold, and make marketing the cornerstone of your business. A bonus CD includes nearly 50 worksheets, checklists and charts.A 2013 Small Business Book Award winner,
MARKETING & BRANDING VIDEOS