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 Barbara Findlay Schenck WELCOME. I hope you'll make BizStrong your online marketing, branding, and business planning resource center.
From the righthand column, click to reach resource pages for Branding, Small Business Marketing, Business Planning, and Selling Your Business. From each page, you'll be able to read book excerpts, listen to presentations and podcasts, and scan helpful tips and advice.
Click on the menu above to reach lists of answers to some of the most frequently asked questions I hear from people working on business-building efforts.
Browse the Bookstore for recommended business titles.
And click in the lower right corner of any page to send me an email with questions or information.
If you're looking for a conference or seminar presenter to help take your business, group, or association to the next level of marketing, branding, and business success, click on About to read my bio, information on my presentations, and ideas on how we might work together.
Meanwhile, also visit businessonmain.com, the Small Business channel on MSN.com, where I serve as the marketing columnist and specialist. MSN posts my new columns and advice regularly, so check in often.
Here's to your success!
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JUST POSTED ON MSN BUSINESSONMAIN.COM: WHY MARKETING MATTERS IN TIMES LIKE THESE
You're like nearly every other business owner or manager if you're looking for ways to trim costs, cut back, and realize savings everywhere possible. This column gives my top ten reasons NOT to cut your marketing budget as part of your budget-tightening efforts. Make it required reading if you're even thinking about shrinking marketing efforts at the very time you need them most.
Click "Resources" in the site menu at the top of this page to reach links to all of my Business on Main columns.
New in December 2008, Selling Your Business for Dummies tells everything you need to know about deciding to sell your business, pricing and getting your business ready for sale, finding prospective buyers, negotiating a deal, closing the sale, and transitioning your business into the hands of a new owner. By Barbara Findlay Schenck with expert advice from John Davies, CEO of Sunbelt, the world's leading business for sale brokerage.
Published in December 2006, Branding for Dummies is a plain-English guide full of proven techniques for branding businesses, products, services and individuals.
Branding for Dummies made the list of Amazon.com "Best Books in 2006." It was also named "Book of the Month" by BrandChannel.com, which praised it by saying "even seasoned pros would find this book useful." Businessweek praised best-selling Small Business Marketing for Dummies, now in its 2nd edition, for addressing "real-world problems with real-world solutions." A Scripps-Howard review read, "the Bible, the Constitution, and the Bill of Rights receive five stars...This book gets four stars. Buy it!" A review in Entrepreneur Magazine called the book a must-read, saying "...This book is extremely comprehensive, easy to follow and filled with practical solutions for small-business owners."
To date, the book has been translated and published in Portuguese and Simplified Chinese. Barbara built upon the work of Steven Peterson and Peter Jaret in this second edition of Business Plans Kit for Dummies, a one-stop resource for blueprinting the plan for your organization.
In addition to step-by-step advice for generating a business idea, mapping strategic direction, and tailoring a plan to your business needs, the book is full of charts, questionnaires, and planning templates. A bonus CD includes income and overhead worksheets, operation surveys, customer profile forms, and worksheets for developing all the business plan components.
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BUSINESS PLANNING
Click here to reach the Bizstrong resource center for writing and using your business plan. Read book excerpts from Business Plans Kit for Dummies, along with articles and advice about preparing, updating, and putting your business plan to work.
SMALL BUSINESS MARKETING
Click here to reach BizStrong resources for small business marketers, including book excerpts from Small Business Marketing for Dummies, articles featuring the book, an audio of a marketing teleclass, and tips to strengthen your business marketing efforts.
BRANDING
In today's marketplace, brands matter more than ever before. Click here to read excerpts from Branding for Dummies, to listen to branding podcasts, and to read branding tips and advice.
SELLING YOUR BUSINESS
When you're ready to harvest the value of your business by selling it to a new owner, click here for tips, advice, and to read excerpts from Selling Your Business for Dummies.
BizStrong is dedicated to business success. Visit for free marketing, branding, and business planning tips and advice, answers to frequently asked questions, and resources to grow your business.
©2006 Barbara Findlay Schenck. All rights reserved.
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