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Marketing & Branding ResourcesWelcome to BizStrong, a small business resource center with advice from Barbara Findlay Schenck, author of four For Dummies books and columnist for MSN's Business on Main. To read the newest Business on Main marketing column, click RESOURCES in the menu above. Links to all columns are listed in the lefthand column, with newest columns first. For a continuous feed of news and business-building tips, please click LIKE to follow Bizstrong on Facebook, or connect via Twitter or LinkedIn.
AUDIO BRANDING INTERVIEW
Barbara Findlay Schenck on HOW TO BE A MARKETER
Take 45 minutes to listen to one of the best branding interviews I've participated in. It was conducted by Mohmammed Magdy, via Skype from the Middlle East. The interview is part of Magdy's "Marketing Gurus' Secrets" project, which includes interviews with 39 people, including Jack Trout, Al Ries and Jay Conrad Levinson. NEW ARTICLE OUTLINES CRISIS COMMUNICATION TIPS
BARBARA FINDLAY SCHENCK INTERVIEWS PR EXPERT JOCELYN BRODER
Read "In a PR Crisis, There's No Room for 'No Comment'" so you're ready, just in case. JUMPSTART SMALL BUSINESS SUCCESS WITH THESE 4 BOOKS
Everything you need to know about deciding to sell, pricing, preparing your business for sale, finding and dealing with prospective buyers, negotiating a deal, closing the sale and transitioning to the new owner. With forms and checklists throughout. Book foreword by John Davies, CEO of Sunbelt, the world's leading business sale brokerage.
Click to read Chapter 1.
A plain-English guide for branding businesses, products, services and individuals. Branding for Dummies made the list of Amazon.com "Best Books in 2006." It was also named "Book of the Month" by BrandChannel.com, which said "even seasoned pros would find this book useful."
Click to read Chapter 1.
Small Business Marketing For Dummies, now out in its second edition, has been widely reviewed and praised. BusinessWeek commended it for addressing "real-world problems with real-world solutions." Entrepreneur Magazine called it a "must-read." A Scripps-Howard review gave it "four-stars" with instructions to "Buy it!"
Click to read Chapter 1.
Business Plans Kit for Dummies is a one-stop resource for blueprinting the plan for your business or organization, including advice for generating a business idea, mapping strategic direction, and tailoring a plan to your business needs. A CD includes worksheets, surveys, and form for developing all the business plan components.
Click to read Chapter 1. MARKETING & BRANDING VIDEOS |
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