WELCOME to Bizstrong, a small business resource center with advice from Barbara Findlay Schenck, the author of four For Dummies books and a small business columnist, strategist, and speaker. From the menu above reach answers to marketing and branding questions, book recommendations, and information on scheduling presentations. For information on business planning, branding, marketing, and selling a small business, click Resources or any of the topics in the right column. Here's to your success!
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Marketing & Branding Resources
NEWEST RELEASE: Business Plans Kit For Dummies is now out in a greatly updated fourth edition that's earning great reviews.
COMING SOON: Branding For Dummies will be released in a second edition this December, with updated tips and examples throughout and brand new chapters on building personal and one-person business brands and using social media as a branding channel.
PLAN FOR SUCCESS with my creativeLIVE POWERFUL BUSINESS PLANNING course. Here's a trailer from the course to give you an idea of what's in store. To purchase , just follow this link.
BECOME A FEARLESS MARKETER in 10 hours. If you or someone in your business wants to come up to speed on every aspect of marketing, check out my 2-day FEARLESS MARKETING workshop recorded before a live and worldwide online audience in the San Francisco studios of creativeLIVE. This short trailer gives you a sense of what's in store.
Antonio Neves of THINQACTION asks 10 minutes of great questions about personal brands.
Scroll down this page for two more video interviews, one on branding and one on marketing and both shorter than three minutes.
BOOKS TO JUMPSTART YOUR SUCCESS
Small Business Marketing Kit For Dummies strips away the mystery of marketing, giving you the background you need, helping you to build a brand, keep connected with customers, break the traditional-marketing mold, and make marketing the cornerstone of your business. A bonus CD includes nearly 50 worksheets, checklists and charts.A 2013 Small Business Book Award winner,
MARKETING & BRANDING VIDEOS