WELCOME to Bizstrong, a small business resource center with advice from Barbara Findlay Schenck, the author of four For Dummies books and a small business columnist, strategist, and speaker. From the menu above reach answers to marketing and branding questions, book recommendations, and information on scheduling presentations. For information on business planning, branding, marketing, and selling a small business, click Resources or any of the topics in the right column. Here's to your success!
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Marketing & Branding Resources
NEWS. The 2nd edition of Branding For Dummies is now available! It features updated tips and examples throughout and brand new chapters on building personal and freelance business brands and using social media as a branding channel. If you buy it online be sure you choose the new 2nd edition and not the outdated first edition. Scroll down this page to see the cover of the new book so you know what to look for.
TAKE MY BUSINESS PLANNING COURSE. Here's a trailer from Powerful Business Planning, a 10-hour taped course from creativeLIVE. To purchase, just follow this link.
TAKE MY FEARLESS MARKETING COURSE. If you or someone in your business wants to come up to speed on every aspect of marketing, this 10-hour workshop was recorded before a live and worldwide online audience in the San Francisco studios of creativeLIVE. This trailer gives you a sense of what's in store and here's the link to the "Buy Now" page on creativeLIVE.
4 BOOKS TO JUMPSTART YOUR SUCCESS
Released in December 2014 this completely updated 2nd edition of Branding for Dummies includes new chapters and updated advice throughout. It builds on the first edition which was was named "Book of the Month" by BrandChannel.com.
The third edition of Small Business Marketing For Dummies became a kit complete with a CD (downloadable for ebook readers) full of more than 50 forms and worksheets. It also features spotlight advice from 10 small business experts.
Business Plans Kit for Dummies, a one-stop resource for blueprinting the plan for your business or organization, is now out in an updated fourth edition. It includes advice for generating a business idea, mapping strategic direction, and tailoring a plan to your business needs. A CD includes worksheets, surveys, and form for developing all the business plan components, including a template for designing and creating your own individualized business plan. Click to read Chapter 1.
Here's everything you need to know about deciding to sell, pricing, preparing your business for sale, finding and dealing with prospective buyers, negotiating a deal, closing the sale and transitioning to the new owner. With forms and checklists throughout. Book foreword by John Davies, CEO of Sunbelt, the world's leading business sale brokerage.
WATCH Antonio Neves of THINQACTION ask 10 minutes of great questions about personal brands.