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Barbara Findlay Schenck
Welcome to the online marketing, branding, and business planning resources of BizStrong. Just use the menu above to reach answers to marketing and branding questions, book recommendations, and information on scheduling presentations or events. For book excerpts, podcasts, and all kinds of articles and advice, click in the righthand column or on the Resources menu listing. And stay in touch by sending an email or connecting via Facebook, Twitter, or LinkedIn. Here's to your success!
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NEW MSN COLUMN: With so much marketplace disruption, businesses need to adapt like never before. My latest column outlines five steps to follow to navigate around a business crisis. For links to all my MSN Business on Main columns click "Resources" in the menu abpve.
UPCOMING EVENTS: I'll be talking on how to build a personal and business brand in Santa Rosa on September 29. The seminar host, Nelson Family of Companies, has comp tickets: Winning the Rebound/What you need to know in 2010.
Everything you need to know about deciding to sell, pricing, preparing your business for sale, finding and dealing with prospective buyers, negotiating a deal, closing the sale and transitioning to the new owner. With forms and checklists throughout. Book foreword by John Davies, CEO of Sunbelt, the world's leading business sale brokerage.
Click here to read Chapter 1.
A plain-English guide for branding businesses, products, services and individuals. Branding for Dummies made the list of Amazon.com "Best Books in 2006." It was also named "Book of the Month" by BrandChannel.com, which said "even seasoned pros would find this book useful."
Click here to read Chapter 1.
Small Business Marketing For Dummies, now out in its second edition, has been widely reviewed and praised. BusinessWeek commended it for addressing "real-world problems with real-world solutions." Entrepreneur Magazine called it a "must-read." A Scripps-Howard review gave it "four-stars" with instructions to "Buy it!"
Click here to read Chapter 1.
Now out in its 3rd edition, Business Plans Kit for Dummies is a one-stop resource for blueprinting the plan for your business or organization, including step-by-step advice for generating a business idea, mapping strategic direction, and tailoring a plan to your business needs. A CD includes worksheets, surveys, and form for developing all the business plan components.
Click here to read Chapter 1.
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BUSINESS PLANNING
Go to the BizStrong business planning resource page to reach Business Plans Kit for Dummies book excerpts, links to articles, and tips for preparing, updating, and putting a business plan to work.
SMALL BUSINESS MARKETING
Click here for small business marketing resources including excerpts from Small Business Marketing for Dummies, articles featuring the book, an audio of a marketing teleclass, and tips to strengthen your business marketing efforts.
BRANDING
For help building your brand, this resource page presents excerpts from Branding for Dummies, branding podcasts, and branding tips and advice.
SELLING YOUR BUSINESS
This page helps you prepare for a business sale by featuring excerpts from Selling Your Business for Dummies and a good array of business sale advice.
BizStrong is dedicated to business success. Visit for free marketing, branding, and business planning tips and advice, answers to frequently asked questions, and resources to grow your business.
©2006 Barbara Findlay Schenck. All rights reserved.
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