![]() Barbara Findlay Schenck Make BizStrong your online marketing, branding, and business planning resource center. From the righthand column, click for answers to frequently asked questions, book excerpts, podcasts, and marketing, branding, or business planning tips. Or click on the menu above for more information and to browse the Bookstore for recommended business titles. Check back often for new information. After browsing this site, if you a question or if you're in a pinch for specific information, please use the email link on any page to send a note explaining what you're up against. And if you're looking for a conference or seminar presenter to help take your business, group, or association to the next level of marketing, branding, and business success, visit the "Bio and Services" page for presentation information. |
CURRENT ADVICEKNOW YOUR BRAND: Branding is the talk of the business world. Small businesses, large corporations, and individuals are all working to establish brands people will believe in and be inspired by. When Delta and Northwest Airlines began talking about a merger in April, 2008, Minnesota Public Radio Senior Editor Bob Collins interviewed Barbara Schenck regarding how the merger would affect branding decisions. Listen to the interview by clicking the following link. BRANDING PODCASTS: The following links take you to two 10-minute Branding podcasts.
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