WELCOME to Bizstrong, a small business resource center with advice from Barbara Findlay Schenck, the author of five For Dummies books, a small business columnist for MSN, and a frequent conference and meeting presenter. From the menu above, reach answers to marketing and branding questions, book recommendations, and information on scheduling presentations or events. For information on small business planning, branding, marketing and selling small businesses, click Resources or any of the topics in the right column. Here's to your success!
I'll post when my creativeLIVE POWERFUL BUSINESS PLANNING course rebroadcasts for free viewing. Until then, here's a clip from the course, featuring the topic of pivoting your business toward new opportunity. To purchase the course, just follow this link.
Antonio Neves of THINQACTION asks 10 minutes of great questions about personal brands.
Scroll down this page for two more video interviews, one on branding and one on marketing and both shorter than three minutes.
BOOKS TO JUMPSTART YOUR SUCCESS
A 2013 Small Business Book Award winner, Small Business Marketing Kit For Dummies strips away the mystery of marketing, giving you the background you need, helping you to build a brand, keep connected with customers, break the traditional-marketing mold, and make marketing the cornerstone of your business. A bonus CD includes nearly 50 worksheets, checklists and charts.
A plain-English guide for branding businesses, products, services and individuals. Branding for Dummies made the list of Amazon.com "Best Books in 2006." It was also named "Book of the Month" by BrandChannel.com, which said "even seasoned pros would find this book useful." Click to read Chapter 1.
Everything you need to know about deciding to sell, pricing, preparing your business for sale, finding and dealing with prospective buyers, negotiating a deal, closing the sale and transitioning to the new owner. With forms and checklists throughout. Book foreword by John Davies, CEO of Sunbelt, the world's leading business sale brokerage. Click to read Chapter 1.
Business Plans Kit for Dummies, a one-stop resource for blueprinting the plan for your business or organization, is now out in an updated fourth edition. It includes advice for generating a business idea, mapping strategic direction, and tailoring a plan to your business needs. A CD includes worksheets, surveys, and form for developing all the business plan components, including a template for designing and creating your own individualized business plan. Click to read Chapter 1.
Click here for small business marketing resources including excerpts from Small Business Marketing Kit for Dummies, articles featuring the book, an audio of a marketing teleclass, and tips to strengthen your business marketing efforts.