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 Become a fan of BizStrong on Facebook and follow BizStrong on Twitter for current news on marketing, branding, and business planning. WELCOME. Make BizStrong your online marketing, branding, and business planning resource center.
From the righthand column, click to reach book excerpts, podcasts and other information on the topics of Branding, Small Business Marketing, Business Planning, and Selling Your Business.
Or, click the menu above to reach answers to some of the most frequently asked questions I hear from people working on business-building efforts. Browse the Bookstore for recommended business titles. And click in the lower right corner of any page to send me an email with questions or information.
Here's to your success!
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NEW ON MSN: FREE MARKETING RESOURCES
Who says nothing is for free? My newest MSN column offers a round-up of great and free resources for marketers. Before the year gets further underway, glance through for links to sites and tools that'll help you steer your business to greater sales success. For more business advice, click "Resources" in the site menu at the top of this page to reach links to all of my MSN Business on Main columns.
Selling Your Business for Dummies tells everything you need to know about deciding to sell your business, pricing and getting your business ready for sale, finding and dealing with prospective buyers, negotiating a deal, closing the sale, and transitioning your business into the hands of a new owner. By Barbara Findlay Schenck with expert advice from John Davies, CEO of Sunbelt, the world's leading business for sale brokerage.
Click here to read Chapter 1.
Branding for Dummies is a plain-English guide full of proven techniques for branding businesses, products, services and individuals. Branding for Dummies made the list of Amazon.com "Best Books in 2006." It was also named "Book of the Month" by BrandChannel.com, which praised it by saying "even seasoned pros would find this book useful."
Click here to read Chapter 1.
Businessweek praised best-selling Small Business Marketing for Dummies, now in its 2nd edition, for addressing "real-world problems with real-world solutions." A Scripps-Howard review read, "the Bible, the Constitution, and the Bill of Rights receive five stars...This book gets four stars. Buy it!" A review in Entrepreneur Magazine called the book a must-read, saying "...This book is extremely comprehensive, easy to follow and filled with practical solutions for small-business owners." Small Business Marketing for Dummies book has been translated and published in Portuguese and Simplified Chinese.
Click here to read Chapter 1. Barbara built upon the work of Steven Peterson and Peter Jaret in this second edition of Business Plans Kit for Dummies, a one-stop resource for blueprinting the plan for your organization. In addition to step-by-step advice for generating a business idea, mapping strategic direction, and tailoring a plan to your business needs, the book is full of charts, questionnaires, and planning templates. A bonus CD includes income and overhead worksheets, operation surveys, customer profile forms, and worksheets for developing all the business plan components.
Click here to read Chapter 1.
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BUSINESS PLANNING
Click here to reach the Bizstrong resource center for writing and using your business plan. Read book excerpts from Business Plans Kit for Dummies, along with articles and advice about preparing, updating, and putting your business plan to work.
SMALL BUSINESS MARKETING
Click here to reach BizStrong resources for small business marketers, including book excerpts from Small Business Marketing for Dummies, articles featuring the book, an audio of a marketing teleclass, and tips to strengthen your business marketing efforts.
BRANDING
In today's marketplace, brands matter more than ever before. Click here to read excerpts from Branding for Dummies, to listen to branding podcasts, and to read branding tips and advice.
SELLING YOUR BUSINESS
When you're ready to harvest the value of your business by selling it to a new owner, click here for tips, advice, and to read excerpts from Selling Your Business for Dummies.
BizStrong is dedicated to business success. Visit for free marketing, branding, and business planning tips and advice, answers to frequently asked questions, and resources to grow your business.
©2006 Barbara Findlay Schenck. All rights reserved.
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