WELCOME to Bizstrong, a small business resource center with advice from Barbara Findlay Schenck, the author of four For Dummies books and a small business columnist, strategist, and speaker. From the menu above reach answers to marketing and branding questions, book recommendations, and information on scheduling presentations. For information on business planning, branding, marketing, and selling a small business, click Resources or any of the topics in the right column. Here's to your success!

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Marketing & Branding Resources

NEWEST RELEASE: Business Plans Kit For Dummies is now out in a greatly updated fourth edition that's earning great reviews.
COMING SOON: Branding For Dummies will be released in a second edition this December, with updated tips and examples throughout and brand new chapters on building personal and one-person business brands and using social media as a branding channel.

PLAN FOR SUCCESS with my creativeLIVE POWERFUL BUSINESS PLANNING course. Here's a trailer from the course to give you an idea of what's in store. To purchase , just follow this link.

BECOME A FEARLESS MARKETER in 10 hours. If you or someone in your business wants to come up to speed on every aspect of marketing, check out my 2-day FEARLESS MARKETING workshop recorded before a live and worldwide online audience in the San Francisco studios of creativeLIVE. This short trailer gives you a sense of what's in store.

Antonio Neves of THINQACTION asks 10 minutes of great questions about personal brands.

Scroll down this page for two more video interviews, one on branding and one on marketing and both shorter than three minutes.


A 2013 Small Business Book Award winner, Small Business Marketing Kit For Dummies strips away the mystery of marketing, giving you the background you need, helping you to build a brand, keep connected with customers, break the traditional-marketing mold, and make marketing the cornerstone of your business. A bonus CD includes nearly 50 worksheets, checklists and charts.

A plain-English guide for branding businesses, products, services and individuals. Branding for Dummies made the list of Amazon.com "Best Books in 2006." It was also named "Book of the Month" by BrandChannel.com, which said "even seasoned pros would find this book useful."
Click to read Chapter 1.

Everything you need to know about deciding to sell, pricing, preparing your business for sale, finding and dealing with prospective buyers, negotiating a deal, closing the sale and transitioning to the new owner. With forms and checklists throughout. Book foreword by John Davies, CEO of Sunbelt, the world's leading business sale brokerage.
Click to read Chapter 1.

Business Plans Kit for Dummies, a one-stop resource for blueprinting the plan for your business or organization, is now out in an updated fourth edition. It includes advice for generating a business idea, mapping strategic direction, and tailoring a plan to your business needs. A CD includes worksheets, surveys, and form for developing all the business plan components, including a template for designing and creating your own individualized business plan. Click to read Chapter 1.



Go to the Bizstrong business planning resource page to reach Business Plans Kit for Dummies book excerpts, links to articles, and tips for preparing, updating, and putting a business plan to work.
Click here for small business marketing resources including excerpts from Small Business Marketing Kit for Dummies, articles featuring the book, an audio of a marketing teleclass, and tips to strengthen your business marketing efforts.
For help building your brand, this resource page presents excerpts from Branding for Dummies, branding inteviews, and branding tips and advice.
This page helps you prepare for a business sale by featuring excerpts from Selling Your Business for Dummies and a good array of business sale advice.
Bizstrong is dedicated to business success. Visit for free marketing, branding, and business planning tips and advice, answers to frequently asked questions, and resources to grow your business.
2006 Barbara Findlay Schenck. All rights reserved.

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