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Build your marketing, branding, and business-success library with these resources.
Click on the book covers and you'll be linked to Amazon.com, where you can read more about the recommended title and buy the book. |
BookstoreThe following are titles featured in Branding for Dummies, Business Plans Kit for Dummies and Small Business Marketing for Dummies, along with other great resources for business success.
Married to the Brand by William J. McEwen: Why Consumers Bond With Some Brands For Life (Gallup Press)
The 22 Immutable Laws of Branding
by Al Ries and Laura Ries: How to build a product or service into a world-class brand (HarperCollins)
A New Brand World by Scott Bedbury with Stephen Fenichell: Eight Principles for Achieving Brand Leadership in the 21st Century (Viking Adult Press)
Positioning: The Battle for Your Mind by Al Reis and Jack Trout: How to be seen and heard in the overcrowded marketplace (McGraw-Hill)
Selling the Invisible by Harry Beckwith: A field guide to modern marketing (Warner Books)
Why We Buy by Paco Underhill: The science of shopping (Simon & Schuster)
How to Win Customers and Keep Them for Life by Michael LeBoeuf: An action-ready bluepring for achieving the winner's edge (Berkley)
Building Your Business With Google for Dummies by Grand Hill: Climb higher on the Google Index and explore Google advertising opportunities (Wiley)
Guerilla Marketing by Jay Conrad Levinson: Secrets for making big profits from your small business (Houghton Mifflin)
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