A marketing strategist and small business advocate, Barbara is the author of Small Business Marketing for Dummies and Selling Your Business for Dummies, and co-author of Branding for Dummies and Business Plans Kit for Dummies, Second Edition
A graduate of Oregon State University, she began her career as admissions director and writing instructor at Hawaii Loa College (now part of Hawaii Pacific University) before joining the staff of Hawaii's largest public relations firm. Seven years later she moved with her husband, Peter, to Southeast Asia to manage a community development program for the Peace Corps in Malaysia.
In 1980 they founded a marketing agency in Oregon which was one of the Northwest's Top 15 at the time of its sale in 1995. Following the sale, they packed up writing projects and moved with their son to Italy for nearly two years. Since 2000, accomplishments include:
* Co-writer, Edgar Award-nominated memoir Portraits of Guilt
* Author, Small Business Marketing For Dummies
* Co-Author, Business Plans Kit For Dummies
* Co-Author, Branding for Dummies
* Author, Selling Your Business for Dummies
* Lesson developer, Microsoft Small Business Relationship program
* Marketing Specialist, Business Breakthrough presented by Visa and Microsoft
* Columnist and marketing anchor, Business on Main presented by Sprint and Microsoft
Please be in touch to discuss a presentation tailored to your business or organization's audience. Following are the titles of a number of recent highly rated presentations:
* 3 Things Everyone Needs to Know About Branding, Including YOU
* What is Marketing, Anyway?
* Ten Marketing Ideas to Avoid and Ten to Embrace
* Balancing Your Personal and Business Brand
* Fixing a Broken Brand
* Small Budget, Big Impact: Do-It-Yourself Marketing
* Profiting from Customer Loyalty: Growing Your Business from the Inside-Out
* Keeping Customers: The Key to Business Growth
* Ten Steps to a Marketing Plan
NEWS COVERAGE. Click on the following links to read news articles and interviews.
Logo Logic: Branding your company well is an intricate process; profitable, too (Las Vegas Business Press)