Business On Main is MSN's small business channel featuring articles and advice including Sales & Marketing columns by Barbara Findlay Schenck.

Column: MOVING YOUR MARKET in 2K10
Column: OPEN YOUR BUSINESS TO CUSTOMER INPUT
Column: MARKETING MISTAKES TO AVOID
Column: PRODUCT SAMPLING
Column: FREE MARKETING RESOURCES
Column: HOW TO GRACEFULLY PART WITH A CUSTOMER
Column: HOST A PROMOTION TO KICK-START SALES
Column: INTRODUCE YOURSELF IN SECONDS, OR ELSE
Column: TOP-TO-BOTTOM BRANDING
Column: FOLLOW THE MONEY
Column: PRICE, QUALITY, SPEED
Column: HOLIDAY MARKETING TO-DO LIST
Column: TAG YOURSELF: Create a marketing slogan
Column: WANT TO BOOST YOUR ONLINE PRESENCE?
Column: 7 QUESTIONS TO ANSWER BEFORE MARKETING
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Column: HOW SOCIAL MEDIA CAN UP YOUR BUSINESS IMAGE
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Column: PROMOTE YOURSELF
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Column: WHAT CUSTOMERS WANT FROM CUSTOMER SERVICE
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Column: WHY MARKETING MATTERS IN TIMES LIKE THESE
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Column: NEED A MARKETING MAKEOVER?
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Column: MARKETING MEGAPHONE WITHOUT MEGABUCKS
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Column: TARGETING MARKETING MESSAGES THAT HIT HOME
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Column: THE ART OF THE SALE
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Column: WINNING REPEAT BUSINESS
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Column: WANT TO SELL MORE?
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Column: BRAND NEW: POLISH YOUR IMAGE
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Column: THE DOWNSIDE OF PRICE REDUCTIONS
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Resources

BUSINESS PLANNING
The BizStrong Business Planning resource center includes:
* Book excerpts from Business Plans Kit for Dummies
* Articles about preparing, updating, and putting your business plan to work
* Business planning tips and advice

SMALL BUSINESS MARKETING
The BizStrong Small Business Marketing resource center includes:
* Book excerpts from Small Business Marketing for Dummies
* Articles featuring the book
* Audio of a marketing teleclass
* Tips to strengthen your business marketing efforts.

BRANDING
The BizStrong Branding Resource Center includes:
* Excerpts from Branding for Dummies
* Links to two branding podcasts
* Link to an NPR interview with Barbara Schenck on brand-building
* Articles on branding
* Tips and advice on how to build and burnish your brand

SELLING YOUR BUSINESS
BizStrong resources for selling your business include:
* Excerpts from Selling Your Business for Dummies
* Tips and advice for preparing for, planning, and steering your business-sale effort.





RESOURCES

BUSINESS PLANNING
Click here to reach the Bizstrong resource center for writing and using your business plan. Read book excerpts from Business Plans Kit for Dummies, along with articles and advice about preparing, updating, and putting your business plan to work.
SMALL BUSINESS MARKETING
Click here to reach BizStrong resources for small business marketers, including book excerpts from Small Business Marketing for Dummies, articles featuring the book, an audio of a marketing teleclass, and tips to strengthen your business marketing efforts.
BRANDING
In today's marketplace, brands matter more than ever before. Click here to read excerpts from Branding for Dummies, to listen to branding podcasts, and to read branding tips and advice.
SELLING YOUR BUSINESS
When you're ready to harvest the value of your business by selling it to a new owner, click here for tips, advice, and to read excerpts from Selling Your Business for Dummies.

BizStrong is dedicated to business success. Visit for free marketing, branding, and business planning tips and advice, answers to frequently asked questions, and resources to grow your business.

©2006 Barbara Findlay Schenck. All rights reserved.

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Write directly to barbara@​bizstrong.com or click here to send an email.