BizStrong

Barbara Findlay Schenck

Make BizStrong your online marketing, branding, and business planning resource center. From the righthand column, click for answers to frequently asked questions, book excerpts, podcasts, and marketing, branding, or business planning tips. Or click on the menu above for more information and to browse the Bookstore for recommended business titles. Check back often for new information.

After browsing this site, if you a question or if you're in a pinch for specific information, please use the email link on any page to send a note explaining what you're up against.

And if you're looking for a conference or seminar presenter to help take your business, group, or association to the next level of marketing, branding, and business success, visit the "Bio and Services" page for presentation information.

WHAT'S NEW?

SELLING YOUR BUSINESS FOR DUMMIES IS NOW AVAILABLE

Just in time for the wave of retirement-ready and other business owners who are ready to harvest value and check out of their businesses, this book is now in stock on Amazon.com and in bookstores. Scroll down to link to the book's Amazon page.

BRANDING IS THE TALK OF THE BUSINESS WORLD

Small businesses, large corporations, and individuals are all working to establish brands people believe in and are inspired by. When Delta and Northwest Airlines began talking about a merger in April, 2008, Minnesota Public Radio Senior Editor Bob Collins interviewed Barbara Schenck regarding how the merger would affect branding decisions. Listen to the interview by clicking the following link.

LINK: Airline Branding for Dummmies

BRANDING PODCASTS: The following links take you to two 10-minute Branding podcasts.

PODCAST: What Brands Are and Do
PODCAST: When and How to Build a Brand

4 BOOKS TO JUMPSTART YOUR SUCCESS


Selling Your Business for Dummies tells everything you need to know about deciding to sell your business, pricing and getting your business ready for sale, finding prospective buyers, negotiating a deal, closing the sale, and transitioning your business into the hands of a new owner. By Barbara Findlay Schenck with expert advice from John Davies, CEO of Sunbelt, the world's leading business for sale brokerage.
 

Published in December 2006, Branding for Dummies is a plain-English guide full of proven techniques for branding businesses, products, services and individuals.
 

Businessweek praised best-selling Small Business Marketing for Dummies, now in its 2nd edition, for addressing "real-world problems with real-world solutions."
 

Barbara built upon the work of Steven Peterson and Peter Jaret in this 2nd edition of Business Plans Kit for Dummies, a one-stop resource for blueprinting the plan for your organization.
 

Tools & Links

Marketing & Business Tips
This page features responses to questions about what to do - right now - to make your business, brand image, and sales stronger. Use the email link on any page of BizStrong.com to send in questions you're facing.
FAQs
Click here for answers to frequently asked questions about marketing, branding, and business planning, click here.
Book Excerpts
Click here to read excerpts from Branding for Dummies, Small Business Marketing for Dummies, and Business Plans Kit for Dummies.
Articles
Click here for links to business-planning, marketing, and branding articles.
Marketing & Branding Presentations
Click here to link to listen to presentations on marketing, branding, and business-building. presentations.

BizStrong is dedicated to business success. Visit for free marketing, branding, and business planning tips and advice, answers to frequently asked questions, and resources to grow your business.

©2006 Barbara Findlay Schenck. All rights reserved.

Be in Touch

Click here to email Barbara Schenck
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